Positive customer relationships reduce churn and can deliver predictable revenue streams in a recurring business model. This means your company is no longer solely dependent on bringing in net new customers to generate revenue. You can deepen these critical relationships while increasing the revenue potential from existing customers by coupling best-in-class subscription billing with your existing CRM investments.

CRM together with subscription billing delivers strategic advantages such as the ability to streamline the quote to cash process which is essential to every sales person. Key to this is having the right information at your fingertips. Unfortunately that information is typically spread across multiple systems. With aCRM and billing system integration, the most current product, pricing and usage data is always available. So when business opportunities arise, it is easy to launch new products, adjust existing products and change monetization strategies to optimize revenue.

Join Aria Systems and Ventana Research for this CRM Magazine-hosted webinar, where you will learn how...

• Subscription billing enhances Customer Experience Management
• Out-of-the-box CRM integration enables a single version of customer data across the selling process
• Gaining visibility into billing and usage information without leaving your CRM environment is possible across CRM applications
• Use cases for these solutions are proving results
  

Register today for this insightful virtual seminar
-- and walk away with valuable insights on how
to manage your entire customer lifecycle with
CRM and subscription billing integration.