There is no getting around it; social media has taken the world by storm. While there has been a lot of discussion around the benefits of leveraging Social Media insight, few organizations are successfully capturing and utilizing this insight within their CRM efforts.

Challenges include identifying the optimal tools for listening/capturing social insight, determining how best to filter this insight so that it can be made actionable, knowing how to easily and intuitively port this insight into CRM systems/customer profiles, and analyzing/utilizing this filtered information effectively in the organization's marketing and sales efforts.

This webcast, led by 27-year CRM industry expert Barton Goldenberg, will address these challenges head-on and provide participants with case studies of how best-in-class organizations are successfully resolving these challenges. Attend this online-only event to hear pragmatic advice on how to achieve simplicity capturing and utilizing Social Media insight in your CRM efforts. This is one webcast you won't want to miss!

REGISTER NOW to join us for this FREE web event.

Audio is streamed over
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your computer speakers!