Many executives know that they need to be where their customers are. That's why so many companies are flocking to Twitter and Facebook. But does your organization have a social media strategy? Can it garner customer insight from social networks and tie that intelligence into your customer record? Is it as responsive as possible? Is your organization using social media to help build brand advocates? Does it have the resources needed to collaborate internally to provide the most relevant answers to customer questions?

If you responded "no" to any of these questions, then join Avanade, Parature, and SugarCRM in this interactive roundtable webinar. In this discussion, you'll learn tips on how to:

• Formulate a tailor-made Social CRM plan and put it into action.
• Humanize your brand and build closer customer relationships.
• Organize your team to handle social media.
• Deliver hyper-responsiveness and proactive engagement.
• Measure success.

Register today, for this educational and FREE archived roundtable Web event.

Audio is streamed over the Internet, so turn up your computer speakers!