All marketers struggle to keep pace with the rapidly changing landscape of marketing - the need to integrate channels, improve campaign results and effectiveness, and prove ROI - despite shrinking budgets. So how is Aprimo and some of its clients revolutionizing their marketing to stay first in their categories? Lisa Arthur, Aprimo CMO, shares customer success stories and outlines the Imperatives of the Marketing Revolution - a 10-step strategic roadmap of changes that need to occur to help drive marketing forward.
Four key drivers are at the heart of this marketing revolution:
- an uncertain and ever-changing economic climate;
- a shift in control over brands to the consumer or buyer; and
- the need to drive sustainable growth and customer loyalty.
Marketing is in the midst of a revolutionary change that challenges the definition and future of the marketing function. At stake is the opportunity to restore marketing to the art of driving business results based on the science of understanding and adding value to current and future customers.
Be the change agent for your company. Join the revolution!
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