Learn about the extraordinary AAA WCNY CRM program which has transformed its transactional systems to create a powerful, customized member relationship management (MRM) solution that aligns with AAA's unique workflows and allows them to provide more informed, consistent, and efficient member service.
Hear CIO Bob Leach explain how he has led the enterprise-wide initiative with significant results:
- Reduced call times
- Improved integration of marketing promotions
- Increased conversion of member interactions into member transactions
- Better visibility and coordination across business lines
- Increased recorded feedback items by 45% over previous year
To watch this free one-hour Web seminar, Register Now
Audio is streamed over the Internet, so turn up your computer speakers! |