Web Events: Unleash Business Value and Differentiation with Knowledge-Infused CRM

Web Events

FREE live Web events produced by destinationCRM.com and CRM magazine.

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Unleash Business Value and Differentiation with Knowledge-Infused CRM

WEDNESDAY, APRIL 6TH, 2011
11:00AM - 12:00PM PACIFIC TIME (2:00PM - 3:00PM EASTERN TIME)

CRM systems excel in managing customer data and automating customer-related backoffice processes. On the other hand, robust KM systems for contact center and web customer service excel in capturing knowledge from the best agents and subject matter experts and disseminating it to frontline agents and self-service portals.

Combining the unified synergy of CRM and KM can unleash breakthrough business value and help deliver distinctive customer experiences. How can businesses infuse knowledge seamlessly into CRM processes? What are the top trends for 2011? What are the best practices and real-life success stories?

Audio is streamed over the Internet,
so turn up your computer speakers!

REGISTER NOW to join us for this live webinar

WHO SHOULD ATTEND: Managers and executives in the following functions:

Contact centers/customer service Customer experience Knowledge management E-business/E-commerce Operations	Marketing Community and social management Brand management IT General Management

MODERATOR

Bob Fernekees
Publisher
CRM magazine

SPEAKERS

John Ragsdale
VP of Technology
Research
Technology Services
Industry Association
(TSIA)

Don Muchow
Product Marketing Manager
eGain Communications Corporation