The Wasserstrom Company is the world’s leading restaurant supplier and distributor of foodservice supplies and equipment including kitchen, catering and dinning supplies. A leader in B2B online buying experience and customer service, Wasserstrom recently expanded its online business to the consumer market.
 
With the launch of their new web store, Wasserstrom now serves both B2B and B2C
segments from a single platform and offers over 160,000 products to the consumer market. It’s no longer just restaurants, stores and grocers buying, but now consumers can shop online for the tableware and glassware used at their favorite restaurants.
 
Hear from Dale Edman – Assistant Vice President of eCommerce at The Wasserstrom Company – as he details their recent online expansion. Attend this web seminar and you’ll learn tangible tips for:

• Building an online customer interaction platform that simultaneously supports B2B and B2C business models through a single platform
• Developing online consumer expansion strategies for manufacturers and distributors focused on B2B selling
• Providing a world-class B2B experience for buyers from personalized dashboards and pricing to streamlined ordering processes
• Offering personalized micro-sites for top-tier trading partners
  

Register NOW for this online webinar.

Audio is streamed over the Internet, so turn up your computer speakers!