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CRM MAGAZINE SPONSORED WEBINAR
 
 
WEDNESDAY, JANUARY 24 - 11 AM PT / 2 PM ET
In many ways, the CIO's role has changed dramatically in the past few years as more cloud-based technology has come online in sales, marketing, and customer service departments.

Join NICE and Pitney Bowes on this educational webinar and learn how CIOs can partner with their counterparts in sales, marketing, and service to derive more value from customer-facing technologies.

On this webcast you will learn about:
  • Uncovering opportunities that data-driven analytics can drive for your CRM efforts
  • How the CIO can play a role in creating a cross-channel understanding of your customers
  • How that cross-channel understanding can be leveraged across customer service, sales and marketing functions
  • Capabilities for understanding customers better, including obvious and non-obvious relationships
  • Achieving greater accuracy to customer information being deployed across your organization
  • Expanding your customer insight with additional geographic, demographic and industry-specific datasets
  • Identifying personal data being held enterprise-wide to support GDPR compliance and data privacy initiatives
REGISTER NOW to attend the webinar "The CIO's Role in CRM—Indispensable Partners in Business Decisions."

Audio is streamed over the Internet, so turn up your computer speakers!
   
PRESENTERS
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Matt Reading
VP, Customer Journey Solutions
NICE
 
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Chuck Kane
Single View of Customer, Managing Director
Pitney Bowes Software Solutions
 
MODERATOR
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Bob Fernekees
Publisher
CRM magazine
 
 
 
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