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Innovate Beyond Direct Mail: Top Companies Generate Better Customer Responses With Personalized Automated Communications
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If you're like many companies, your organization is spending too much on mail and suffering low response rates. In this economic downturn, communicating with your customers becomes even more critical with tightening budgets and increased competition. It's time to innovate and automate.
In this webinar, hear how two companies transformed their communication strategies and get the latest research by Forrester Analyst, Bruce Temkin. Temkin's 8 steps for maintaining customer experience momentum reveals the importance of innovating now—more than ever.
Key Takeaways:
- Innovate your customer contact strategies utilizing the latest in automated communications
- Challenge the traditional approach of customer communications to generate better response rates
- Increase your customer interaction for less than the cost of a postage stamp
Who should attend:
- Executives in Financial Services, Insurance, Health Plans, Telecom/Wireless, Retail, and Consumer Subscription Services
- Marketing and Retention/Loyalty
- Customer Service, Customer Experience
- Operations, Member Services
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MODERATOR |
SPEAKERS |
David Myron
Editorial Director
CRM magazine
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Bruce Temkin
Analyst for
Forrester Research
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Bruce Baird
Director
Varolii Corp. |
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