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Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost optimization, and experience improvement for customers and agents. This report details how application development and delivery (AD&D) pros can create a chatbot strategy for customer service that aligns with business benefits that transform engagement.

Download and read the report to learn how enterprises can already glean various insights from chatbot transcripts and beyond.

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