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Digital sales content management applications are a class of sales enablement systems that encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning, and presenting sales collateral. Most solutions provide a dedicated application, where sales presentations can be accessed, shared and emailed to contacts and leads. Some are optimized for tablet form factors and some can be used for data collection, like credit applications.1

1 Gartner “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, November 2017

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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