Magic Quadrant for Sales Force Automation

New Gartner Report from Microsoft

SUMMARY

The sales force automation market grew 9.8% in 2015, to almost $6 billion. IT leaders supporting sales have new mobile, business process modeling, and predictive analytics options. Our evaluation of 19 products from 17 vendors will help them to choose the solution that best fits their requirements.
Strategic Planning Assumptions

  • By 2018, manual data entry by salespeople for sales force automation systems will be reduced by 50% due to adoption of mobile sales productivity tools.
  • By 2018, 20% of large B2B organizations will build business graphs of their sales processes to improve their sales execution.
  • By 2018, 20% of B2B organizations will have changed their indirect channel sales approach by focusing on commercially available partner relationship management applications.