The Seven Imperatives for Great Customer Data Management

Strategies for Managing Data to Deliver Great Customer Experiences, from Informatica

Customer experience is the next competitive battlefield for businesses, but most companies have a long way to go before it delivers on the expectations of CEOs and customers. For many, the ability to deliver great customer experiences is hamstrung by an inaccurate, incomplete, and fragmented view of our customers and their relationships.

Strategically managing and securely sharing high quality customer data is now a necessity to fuel improved segmentation, true personalization,  and unique customer experiences. 

Read The Seven Imperatives for Great Customer Data Management. This eBook aims to demonstrate three things:

1. The root cause of customer experience chaos is a lack of great data.
2. Additional investment in applications alone isn’t going to solve this problem.
3. What’s needed is intelligent data management.

We’ll outline what’s going wrong and suggest seven crucial steps to get it right.