The Flex Shopper Emerges in a Fluid Omnichannel World

Delivered By: UPS

In the competitive world of retail, merchants must adapt to consumers’ relentless pursuit of convenience and the best merchandise for the best price. Overall customer satisfaction with online shopping is high, at 83 percent, but is only 63 percent for the in-store experience, according to the 2014 UPS Pulse of the Online Shopper™ study, which surveyed 5,800 online U.S. shoppers. The survey suggests that not only is there room for improvement in e-commerce, but that creating a unified omnichannel environment can improve customer satisfaction across all channels as well.