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Strong CRM depends on a balance of push and pull strategies. To achieve sustainable engagement, relevance and value must be delivered. By connecting experience-driven brand engagement (online and offline) with tangible in-store behavior, marketers can develop strategies to drive both emotional and physical loyalty. It’s time to re-envision your CRM strategy with consumer-led insights so you can earn long-term loyalty from your best consumers and acquire more of the ‘right’ consumers.

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