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The benefits of CRM integration are many and companies that pursue smart integration strategies discussed in this eBook will reap the rewards: tighter alignment with their sales and customer support teams, customer engagement and loyalty, and rising sales.

This eBook calls out and explores four significant advantages of CRM integration:

- Expanding beyond lead generation
- Supplying data your business leaders need
- Holding Sales accountable for lead follow up
- Motivating customer evangelism and engagement

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