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While customer service can mean a lot of things to a lot of people, companies should take caution as experts agree, those who approach it on a defensive footing can end up doing more harm than good. In  fact, according to a 2010 study from Harris Interactive, 82% of consumers stopped doing business with a company because of poor customer service.

Adopting a proactive approach to customer service has the potential to attract customers rather than losing them, to drive growth and innovation instead of hindering both. This resource outlines Five Ways to  Transform Customer Service into a Strategic Advantage. Read on to learn how to:

•  Change perspectives and create a service-oriented culture
•  Make service part of your brand
•  Measure and measure again
•  Build long-term, valuable relationships with your customers
•  And more!

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