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Lingering uncertain economic conditions are driving companies to look for efficiency gains. As a result, inside sales managers are challenged to hit higher sales targets with the same or fewer resources, requiring them to capitalize on every sales opportunity. Although investments have been made in automating some sales processes, the importance of a lead contact strategy is often overlooked.

Discover how high-performing inside sales teams are boosting revenue through winning, proven-to-convert contact strategies. This new Leads360 study, The Ultimate Contact Strategy: How to best use phone and email for contact and conversion success, analyzes the contact practices of more than 400 companies identifying the methods and actions that drive best-in-class sales performance.

What you will learn:

  • Sales lead response practices that result in the highest win rates
  • The impact of lead response speed on conversion
  • How sales emails can improve the chances of closing a deal
  • The right balance of persistence to avoid turning prospective buyers sour

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