destinationCRM.com Sponsored Content
For information on sponsoring a Best Practices White Paper or other Sponsored Content, Click Here
Best Practices Series   ·   Sponsored Videos

The competition to win the customer has never been fiercer. The time has come to focus "aggressively on e-commerce technology, particularly on multichannel and personalization technologies." 1 To fight this battle effectively, e-sellers must give customers reasons to choose them over their competitors. They must offer customers shopping experiences that are relevant to who they are and guided by what they need. In short, e-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size.

Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us