altaFlow Report: Two Versions of the Truth, Where Business Systems and Signed Agreements Split

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Most organizations trust the deal data in their CRM. 90% of business leaders say the key terms in their systems match their signed agreements. Yet 64% found a mismatch in the past year.

The gap rarely starts at the quote. It opens later, when a discount changes at approval or a term is amended after signing, and the CRM, ERP or billing system keeps the old value. Every forecast, invoice and renewal built on that record inherits the error.

This report, based on a survey of 240 business leaders at organizations with 200+ employees in the U.S., Canada, Australia and UK, shows where contract data and system records drift apart, and what it costs.

Inside, you’ll learn:

• How often the data in your CRM drifts from what customers actually signed
• Where in the deal process terms are most likely to get lost
• What those mismatches cost in billing, renewals and reporting
• Why existing approvals and audit trails don’t catch the problem
• What to check before AI tools start acting on your CRM data
• Your systems are only as accurate as the contracts behind them.

Download the report to see where your data may be drifting.