[CCW] Turn insight into advantage: How AI memory elevates customer experience

NiCE

No more “start over” moments. CX gets smarter with AI memory

Most customers still have to repeat themselves to customer service, and 82% say it happens often. That breakdown isn’t a small inconvenience; it’s a signal that today’s CX systems forget, and the cost of loyalty grows every year.

This exclusive CCW Digital and NiCE report “Turn Insight into Advantage: How AI Memory Elevates the Customer Experience” reveals why AI memory has emerged as one of the most powerful enablers of AI-first CX. CCW found that 95% of CX leaders expect customers to judge brands on their ability to anticipate needs. AI memory is how leading organizations meet that expectation. It remembers, learns, and adapts with every interaction building a continuous, connected journey instead of fragmented moments.

Inside this report, you’ll see how AI memory:

• Drives meaningful personalization by retaining context across channels
• Empowers agents with instant access to customer history and insights
• Enables proactive support by predicting needs before customers reach out
• Builds lasting trust and loyalty through consistent, intelligent experiences

See how AI memory transforms CX.