CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.

R&H wanted to target information to employees based on their role in the organization and their specific business needs. In addition, R&H wanted a better way to manage workflow and business processes among employees and departments within the organization.

R&H already made extensive use of Microsoft technology in its IT operations, with Windows Server® 2008, the 2007 Microsoft® Office System, Microsoft Office Share Point® Server 2008, and Microsoft SQL Server® 2005. The company knew a Microsoft solution would benefit from its previous investment in Microsoft technology and lower its total cost of ownership.

Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, the most common issue was the need for modern systems. The pain points most often cited were manual processes that cause mistakes and inefficiencies, integration problems with other systems (both internal and external), lack of operational insight, and legacy software support and customization issues. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to modernize your business processes and drive business success.

There are huge opportunities to rethink how we deal with customers.  This paper offers six laws you can’t afford to break if you want to take advantage of the new customer dynamic.  Download Now!

Experts agree: multi-channel marketing has hit the wall. There's a better way. Evolving to true cross-channel marketing helped AXA Bank double conversion rates, Sephora double response rates, and Packard Bell increase customer value by 50 percent.

Download this new white paper from Neolane today to learn more.

You already know there's a business value in social relationships. But for today's busy sales professional, trying to maintain the "parallel universes" of web social media and enterprise business information services is both time consuming and overwhelming. The Socialprise application, SalesView, solves this dilemma by combining the best insights from social networks with enterprise information sources to help accelerate sales cycles and close more deals.

Our paper will describe how Salesview will deliver:

• Simplified List Building
• Automated Prospecting Efforts
• Complete & Fresh Intelligence for
Account Planning
• Improved Sales Efficiency
• A Selling Tool Right in Your CRM

Companies like Omniture and ServiceSource are using SalesView today to zero in on the prospects that ultimately materialize into actual opportunities and revenue. Read more about utilizing social media in the enterprise today by dowloading our white paper.

Smart organizations are evaluating the merits of adding chat and other interactive functions to their Web sites to better engage the customer and potentially increase sales. While it is true that chat will add incremental costs to the organization, blindly deciding to avoid these costs is shortsighted. Download Forrester Report, The ROI of Interactive Chat, for a Total Economic Impact (TEI) analysis of interactive chat that shows the likely ROI on both reactive and proactive chat.