Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.

Is your pipeline clogged with opportunities that never come to fruition? Does your lead-scoring or nurturing process leave your sales team out of the process? Does your slimmed-down technology staff need help with integration issues to move a key project forward? These and other solutions, from critical reporting to marketing automation to predictive analytics and more, can be found in the following pages and on the AppExchange site. With over 800 applications available for download, and more than 175 services, a business user need only identify a particular pain point to start investigating Salesforce.com AppExchange solutions.

Some themes you will learn about in this white paper:

--Enterprise-Class Cloud Integration
--Meeting Sales Quotas in Tough Markets
--Marketing Automation
--Analytics On Demand
--On-Demand Business Intelligence