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Today more than ever, consumers demand superior support and the quality of this experience can make a significant impact on the success of field service companies. For example, happy customers tell up to six people about their experience while, dissatisfied customers pass on their feelings up to 15 people, as you can see both tendencies can influence market share.

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Your CRM data is probably one of your company’s most valuable assets. But, how good is your data really? The sobering truth is that at least 25 percent of most companies’ data is probably inaccurate, according to industry analyst Gartner.

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