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June 22, 2015

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It’s Time to Rethink Customer Lifetime Value
Look past transactions to interactions
CRM Across the Wire
3CLogic and HelpSocial Partner on Social Customer Service Contact Center Platform
The partnership will complement 3CLogic's contact center solution with social media software to support multichannel customer service experiences.
SalesPredict and HG Data Partner
Predictive scoring is now more refined with data about installed technologies.
Conversion Logic Media Attribution Platform Exits Beta
Conversion Logic lets brands track the effectiveness of the marketing campaigns across advertising channels.
AdRoll Releases Prospecting
AdRoll Prospecting lets marketers pool their data to better target potential customers.
Crimson Hexagon Adds Image Recognition to Its Social Media Analysis
Logo detection is now part of Crimson Hexagon's ForSight social analytics platform.
ToutApp Launches Command Center
Command Center enables sales reps to manage multitouch campaigns from a single dashboard.
CRM Featured Articles
Marriott's Secret Sauce for Loyalty: Its Employees
How can you drive customer engagement? Take a page from Marriott's playbook and recognize that human capital may be your best resource. (Featured on SmartCustomerService.com.)
CallMiner Introduces Eureka Fall 2015
The latest iteration of CallMiner's interaction analytics solution increases speed to intelligence. (Featured on SpeechTechMag.com.)
REAL ROI
Home Painters Toronto Touches Up Its Marketing with Infusionsoft
A small-business CRM provider helps a local house painter turn his business around
Viewpoints
Does Your CRM System Need a Crystal Ball?
Here's why predictive analytics may be the missing link in your CRM data.



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