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January 05, 2015

CRM Featured Articles
Consumers Will Spend $142 Billion Through Mobile Purchases by 2019, Forrester Predicts
In-person payments have the most growth potential.
Oracle Buys Datalogix to Bolster Its Marketing Cloud
The acquisition will give Oracle new offline analytics capabilities.
Swiftpage Updates Act! Cloud with Predictive Time Management Functionality
Added tools provide campaign scheduling capabilities and a follow-up recommendation engine.
Front Office
Why Effectiveness Trumps Efficiency
'Things that increase the efficiency of sales reps are not valuable today.'
Magazine Features
Where Does CRM Go from Here?
We ask the experts where the industry is headed in the new year.
Align Sales and Marketing with CRM Insight
Gain a complete view of the sales funnel to achieve a common goal.

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