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July 15, 2013

Case Studies
'Citizen Commerce' Site Highlights Products with Meaning
Curalate helps The Grommet succeed in social media promotions.
CRM Featured Articles
Experian Updates Cross-Channel Marketing Platform
New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.
Billtrust Adds IVR Capability to Its Billing Services Suite
Technology allows customers to pay by phone 24/7.
Tag Management Gains Importance with Marketers, New Study Says
Ninety-four percent call it crucial for customer data integration.
New Release of Maximizer CRM Promotes Cloud Deployment
Maximizer CRM 12 Summer 2013 offers integration to HubSpot.
The Tipping Point
Navigating the New Customer Landscape
Create a brand experience to meet consumers' changing needs.
Five New Rules of B2B Customer Storytelling
In an attention economy, customers desire an emotional approach.

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