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February 18, 2013

CRM Featured Articles
Gartner Predicts a Surge in the Enterprise App Store
By 2017, 25 percent of enterprises will host their own store.
Storacall and Rostrvm Partner Up with Full Product Integration
Storacall call recording systems are integrated with Rostrvm Solutions' dialers and call center software.
Bislr Unveils Intelligent Web Site Marketing Platform
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
Ovum Wants Insurers to Revise Customer Strategies
The analyst firm warns insurers to treat each customer as an individual or risk being left behind.
KnowledgeTree Ramps Up Sales and Marketing Collateral
Cloud-based tools deliver new insight into content.
Customer Experience
From High Task to High Touch
Use your CRM technology to exceed expectations and build trust.
Measuring a Channel's Marketing Value
Marketers look for insights in increasingly complex purchase paths.
Use Data to Get Closer to Your Customers…or Risk Losing Them
To really know your customers, take a high-definition view.

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