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December 19, 2011

CRM Featured Articles

Verint Upgrades VoC Analytics Solution

Integrated text analytics is a new feature of Vovici Enterprise Feedback Management.

VerticalResponse Acquires Roost

The self-service marketing solutions provider adds the social media technology platform to its lineup of marketing tools for small businesses

Satmetrix Adds Advanced Customer Experience Management Features

New capabilities include Automated Comment Tagging and Categorization as well as Social Media Special Offer Sharing.

Viewpoints

Create the Ultimate User Experience with A/B Testing

Here's how to measure and test your way to better results.

Insight

SMB Hosted CRM Market Set to Triple by 2015

Rapid growth in the SaaS CRM market is paving the way for "Social CRM" adoption, says AMI.

The Tipping Point

Customer Intimacy Redux in the Digital Ecosystem

Fusing CRM and social media is key.