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February 09, 2011

CRM Featured News
Salesforce.com Names New Senior Vice President
Jeff Lautenbach brings with him 20 years experience at IBM.
Less Automation Needed to Elevate Satisfaction with the Wireless Customer Experience
Satisfaction is much lower among customers who go through automated response systems than live agents, new J.D. Power & Associates research finds.
Insight
Lithium, Jive Lead Community Platform Growth
More than half of $500-million-a-year companies have in place or are developing such programs, according to Forrester Wave
Stores’ Tenuous Hold
Fickle customers toting mobile devices are just one click away from taking their business elsewhere
Go Beyond Facebook and Twitter
Engage customers with empathy online and offline, advises Social Nation author Barry Libert
REAL ROI
Game Show Network Marketing Link Heats Up Frozen Food Company
On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN



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