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January 17, 2011

CRM Featured Articles

Salesforce.com Acquires Dimdim

The acquisition will extend Chatter collaboration platform with real-time communication technologies.

Viewpoints

The Time to Act

The next step beyond social media monitoring.

The Silent Killers of Social Media

How CRM can help neutralize the danger zones.

Reality Check

Supplying the Law of Demand

Make sure you're delivering messages that customers want to hear

The Tipping Point

Consumers Depend on Us

Being friended or followed is desirable; fostering trust is more important