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August 18, 2010

CRM Featured Articles
Open Text Updates Its Social Set
The socially evolved ECM player expands its social media and productivity services, adding a no-cost microblogging tool to its offerings.
Magazine Features
The 2010 CRM Rising Stars: An Introduction
Rising Stars: The Smartest Upstart
Some of the industry's brightest analysts hope to reach new heights at Altimeter Group
Rising Stars: The Small Fry
For small businesses looking to connect, BatchBlue Software has some connections of its own.
Rising Stars: The Social Mailman
With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results
Rising Stars: The Hotspotter
Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM
Rising Stars: The Content Contender
The veteran in this year's class, Open Text knows that customers consume content
Rising Stars: The Easy Listener
A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement
Rising Stars: The Collaborative Executioner
Focusing on the concept of "business execution," SuccessFactors knows that what happens in the workplace extends to the marketplace
Rising Stars: The People(Soft) People
With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications
Context and relevance are critical elements to maximize customer engagement and loyalty.
3 (Easy) Keys to a Successful CRM Application
Why intelligence and productivity should drive development.

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