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CRM Magazine's eWeekly is written by the same award winning editorial staff who produce CRM magazine. The eWeekly delivers timely and original news, trends, and analysis not available anywhere else on the web. If you are challenged with driving your company’s customer relationship management efforts, CRM’s eWeekly is a must-read for you. Join 60,000 of your peers and subscribe today.

August 18, 2010

CRM Featured News
Big(ger) Blue: IBM Acquires Unica for $480 Million
In a monumental, though predictable move, IBM purchases marketing automation technology.
Open Text Updates Its Social Set
The socially evolved ECM player expands its social media and productivity services, adding a no-cost microblogging tool to its offerings.
Magazine Features
The 2010 CRM Rising Stars: An Introduction
Rising Stars: The Smartest Upstart
Some of the industry's brightest analysts hope to reach new heights at Altimeter Group
Rising Stars: The Small Fry
For small businesses looking to connect, BatchBlue Software has some connections of its own.
Rising Stars: The Social Mailman
With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results
Rising Stars: The Hotspotter
Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM
Rising Stars: The Content Contender
The veteran in this year's class, Open Text knows that customers consume content
Rising Stars: The Easy Listener
A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement
Rising Stars: The Collaborative Executioner
Focusing on the concept of "business execution," SuccessFactors knows that what happens in the workplace extends to the marketplace
Rising Stars: The People(Soft) People
With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology
Viewpoints
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications
Context and relevance are critical elements to maximize customer engagement and loyalty.
3 (Easy) Keys to a Successful CRM Application
Why intelligence and productivity should drive development.



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