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June 23, 2010

Case Studies
A Community in Crisis
A specialist in real estate information offers answers amid a sea of foreclosures.
CRM Featured Articles
Marketo Tries to Make CMOs Merry
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
Crashing the Community
Nestlé feels the crunch when its own social network turns from semi-sweet to dark.
Required Reading: Measuring Your Social Marketing
In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success.
The Voice of the Customer in the Community
What does it mean for loyalty and engagement?

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