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June 09, 2010

CRM Featured Articles
5 Ways Web Analytics Can Save Marketers from Themselves
A Forrester Research analyst reveals how Web analytics can produce better customer intelligence.
Magazine Features
Crafting a Community
Companies can corral as many customers as they like, but any true community has to truly benefit its members—customers and companies alike.
Pint of View
Your Community Is Almost Entirely Mute
And yet communities are expected to reflect the people who show up—even the quiet ones.
Reality Check
Is Your Community of Customers Sustainable?
Eventually, you have to start buying your competitors' clients.
You’re Losing Control of Your Brand Image
It's a matter of technology and numbers.

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