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November 02, 2009

CRM Featured News
RightNow Makes Experience Its Mission
RightNow Summit '09: In his opening keynote address, founder and CEO Greg Gianforte outlined the company's plan to rid world of bad experiences.
The Great Data Debate
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
Insight
Who Do You Trust About Trust?
What to do with conflicting research from reputable sources.
Required Reading: In Us We Trust
Chris Brogan, co-author of the new "Trust Agents," explains why there's no better relationship than one built on trust.
That's Not Fair!
A British initiative called Treating Customers Fairly focuses on the consumer.
Market Focus: Sports & Entertainment -- First Star I Tweet Tonight
Even a diehard fan wants to know the person behind it all.
Required Reading: Measuring Your Marketing
The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what "success" really means.
REAL ROI
Driving Bigger Sales Down Under
The TAS Group steers FleetPartners toward its sweet spot with an influx of higher-quality deals.
Marketing to the Money Men
A wholesale provider of financial services tools finds a way to reach a better class of financial adviser.
Analytics Are Just the Ticket
In-depth analysis of online activity helps Rail Europe get its Web operations back on track.
Viewpoints
Finding the Value of Findability
Knowledge management is the path to content management success.



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