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July 22, 2009

Case Studies
Adhering to Higher Quality
New York Life streamlines its workforce, vastly improving internal metrics.
CRM Featured Articles
Lithium Floats a Social CRM Balloon
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
A New Leader Emerges in Gartner Magic Quadrant for MDM for Customer Data
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
Workforce Management Market Set to Double
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Alterian Socializes with Techrigy
The marketing automation provider brings social media monitoring onto its platform.
Matching Pie Slices to Plates
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Magazine Features
Simplementation: 10 Tips to Smooth Your CRM Initiative
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
Scouting Report
Contact Centers and the Age of Analytics
A variety of applications promise revenue generation and cost reduction.
Secret of My Success
Branching Out Toward Data Management
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
The Tipping Point
New Routes to New Customers
A customer-centric approach for emerging markets.
Retail Banking’s New Approach, Part 2
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
Good Service, Good People, Good Content Management
Three steps required to grasp customers' needs and hold their loyalty.
Get a Handle on CRM Tools
Six steps for enterprise analysis.

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