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June 24, 2009

Case Studies
Infusing Social Communities into Service
With Helpstream's on-demand offering, Infusionsoft bolsters its customer support.
A Travel Company’s Tweet Deals
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
CRM Featured Articles
Amdocs and TOA Aim for a More Holistic Customer Experience
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Marketo Brings Social Into Sales Insight
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
iCentera Enlivens Sales Enablement
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
CRM on Twitter: June 2009
Social media thought leaders, twittering about social media.
Magazine Features
Marketing and Social Media: Everyone’s Social (Already)
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Re:Tooling -- Social Networking Platforms: Making Social More Social
Capable of far more than pokes, tweets, and zombies, vendors begin to connect with social software platforms.
The 5 Principles of Interactive Social Marketing
A handful of first steps for marketing campaigns that make the most of social media.

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