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May 13, 2009

Case Studies
Scoring with Fans
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
CRM Featured Articles
Attensity Group to Tackle Unstructured Data
The three-company roll-up aims to enhance customer service by using voice-of-the-customer feedback.
Customer Care and Billing Become Flexible
Is MetraTech's latest solution agile enough to tackle the recession and greenfield opportunities?
TreeHouse Interactive Digs Up the Roots of ROI
New features in the company's Marketing View product focus on demand generation and connecting campaigns to leads.
Shopping On the Go
Why mobile shopping—"m-commerce"—is finally getting a move on.
Defeating Dirty Data
Address the mess to improve your appearance in customers' eyes.

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