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April 27, 2009

CRM Featured Articles

Global Technology Spending: Declining This Year, Rising in 2010

The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.

Web Analytics Meets Social Media

Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.

Oracle Takes a Shine to Sun Microsystems

In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.

Magazine Features

The 2009 CRM Service Awards: Table of Contents and Introduction

The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.

Viewpoints

Prove it or Lose It

Demonstrate the value of marketing.

The Tipping Point

Your Customers Want You to Know Them

Consumers—at home and abroad—are demanding that companies address their needs.