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February 25, 2009

Case Studies
It’s Showtime!
Cobb Theatres makes a blockbuster move to combine dining and moviegoing.
From A(erospace) to Z(oology)
Technology provider National Instruments caters to a community.
CRM Featured Articles
Aspect Unveils 6 New UC Applications
New unified communication offerings are geared to help companies cut costs while improving customer service.
Listen and Ye Shall Hear: 2009 Forrester Wave on Listening Platforms
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
Enkata Rains Down Answers from the Cloud
Enkata launches a cloud-computing service focused on first-call resolution -- something, according to one industry report, that nearly half of all contact centers fail to even measure.
Pint of View
The Depression? Great.
How we handle the bad times can reflect well on us in the long run.
The Tipping Point
Strategies for Tight Budgets
Constrained spending is no excuse for CRM stagnation.
Self-Service Goes Mainstream
Make sure your self-service is providing the right service.
Actionable Data in a Tight Economy
Marketing must show its strategic value—or else.

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