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February 04, 2009

Case Studies
Constructing a Virtual Customer Experience
Wagner Equipment Co. digs deeper into service—and saves hard cash—with Siemens.
CRM Featured Articles
Xactly Acquires Centive
Analysts say consolidation in the sales performance management market was expected -- but this particular deal comes as a surprise.
Keeping Your Financials Intacct
The provider of on-demand financial applications launches its Winter 2009 product.
IBM Thunders into Cloud Computing
IBM announces cloud-based services within LotusLive, plus integration with CRM players, social networking, and mobile applications.
Customer Centricity
An Opportunity in Chaos
Customer retention is the best use of a bad situation.
Express Service
American Express wants to cut spending as it enters 2009—nearly $2 billion worth—but what happens if its customers do the same?
5 Basic Steps to Maximize Online Sales in Any Economy
Personalized, relevant pitches are key.

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