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November 19, 2008

Case Studies
Invicta’s Thrill of Victory
A dealer of wireless products and service conquers the agony of weak processes with LongJump.
CRM Featured Articles
MDM Inside the Box
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
Salesforce.com Doubles Down on CRM
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
NetSuite Saps a Competitor and Shows Growth
The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.
Required Reading: In Demography, Size Does Matter
Demographics is all about numbers, and numbers determine the size of your potential market.
Get What You Pay For and Pay For What You Get
Or: How I learned to stop targeting and love the results.

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