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CRM Marketing Manager
Cafe Rio
Salt Lake City, UT

CRM Marketing Manager

We're looking for a Marketing Analytics Genius that will work across a range of analyses spanning customer acquisition, customer retention, customer experience and product analytics to pull out the insights to keep us at the top of our game. This person will identify and define key segments for targeted marketing driving measurable incremental revenue. 

• Identify key metrics on which to evaluate marketing performance and build out reports and dashboards to surface these business-critical KPIs and trends for all channels including TV, Radio, Display, Search, Social & Email 
• Identify, model, and evaluate opportunities to improve customer acquisition and retention 
• Understand customer behavior and use that to inform how our CRM platform can deliver the best experience to each customer segment 
• Prepare on-going tracking, analysis, reporting and communication of trends/issues and validates results for accuracy 
• Participate in the creation annual marketing budgets and perform plan vs. actual results comparison on a period basis and determine root causes of variances 
• Leading optimization efforts using A/B and Multivariate testing for all digital channels 
• Work with senior management to identify opportunities, model and evaluate potential large-scale initiatives, and facilitate data-driven decision-making 
• Perform ad-hoc data analysis to answer business questions and guide strategy 
• Design, implement and maintain comprehensive systems and training documentation related to your systems of ownership e.g. user guides, job aids, and facilitating classroom training, etc. 
• Maintain and validate data and relationships within systems, reporting tools and dashboards 
• Proactively monitors data, analyzes unexpected variances and works with other business units and vendors to make modifications as needed 
• Serve as on-call support for your systems of ownership including but not limited to diagnosing, troubleshooting, and resolving data/systems issues; refer major issues to vendors or technicians for resolution 
• Readily contacts vendors to obtain information needed to maintain data in system and facilitate reporting 

Additional Info


Job Requirements
Desired Education/Experience 
* Bachelor's degree in quantitative field (graduate degree a plus) with 5+ years working with customer and digital marketing analytics, preferably in the hospitality or retail industry or commensurate combination of education and work experience 
* Two to three years of experience administering, maintaining and analyzing data systems 
* Strong datamining skills and in-depth knowledge of database reporting software and tools, including querying repositories and generating reports - experience with SQL and DOMO a plus 
* Expert Proficient knowledge of Microsoft Office tools and expert knowledge of Microsoft Excel & data sources 
* Experience with Google Analytics implementation and reporting 
* Experience with Salesforce (or similar CRM tool) implementation and reporting 
* Advanced experience working with reporting tools and dashboards 
* Expertise in utilizing complex analytic techniques within the web presence 
* Knowledge of statistical methods to test hypothesis, develop insights and make recommendations a plus 
* Advanced capabilities in extracting and manipulating large data sets 
* Ability to work independently, multitask and manage multiple projects at once 
* Effectively communicates findings, results, ideas, and recommendations verbally and in writing in a variety of ways to best share the information with his/her intended audience 
* Develops specific goals and plans to prioritize, organize, and meet deadlines in a fast paced environment 
* Technically savvy; can pick up new tools/systems quickly and apply new knowledge 
* Comfortable performing repetitive and tedious tasks for prolonged periods of time

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