CRM Magazine: March 2008
Magazine Features
The Markets Within the Masses
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
Online Exclusive: The Making of a Multicultural Campaign
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
In Search Of...
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
Selling CRM to Your Sales Force
They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale.
 
Front Office
Do You, Bagel, Take This Balela?
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
 
Reality Check
The Longitude of Experience
Reconsidering the life cycle of customer interaction.
 
Customer Centricity
Your Customers Are Everywhere
Beyond the comfy confines of your corporate Web site, people are talking -- and complaining.
 
The Tipping Point
Bringing Science to Sales
Existing CRM deployments can help with mastering the art of the deal.
 
Connect
Everything Is Social
The word is everywhere now: social networks, social frameworks, social platforms.
 
Pint of View
The Power of Habit
Green beer and parades will rule the day, and we shall rue it.
 
Insight
Re-shoring Contact Centers
A rise in customer dissatisfaction with offshore contact centers has many companies looking to relocate closer to home.
NetSuite's Sweet Ride Takes Another Turn
After what one analyst called a "painfully long" anticipation, the on-demand CRM vendor finally goes public
SaaS X.0?
The next wave of on-demand computing may just be another trendy "2.0" label.
On The Scene: Retailers Dream Big
In the face of new challenges, design and creativity are seen as key factors
Market Focus: Automotive -- Detroit: Driven to Distraction
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
Required Reading: Your Employees Matter, Too
destinationCRM Dashboard: March 2008
Highlights from online news stories.
Feedback
 
REAL ROI
Quixtar's Quick Fix
An easy-to-use business intelligence project sparks innovative reporting without additional personnel.
Travelocity's New Traveling Companion
Chasing Down First-Call Resolution
A credit-card company reduces agent strain and finds answers faster with Enkata.
Governing Better Marketing
Varonis excels beyond Excel and into marketing automation.
 
Secret of My Success
Knowledge Network Gets Organized, 21st-Century Style
Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
 
Re:Tooling
Tech Solution: Master Data Management
Business Problem: Companies need to integrate disparate information.
 

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