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The Markets Within the Masses
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
The Making of a Multicultural Campaign
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
In Search Of...
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
Selling CRM to Your Sales Force
They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale.
Do You, Bagel, Take This Balela?
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
The Longitude of Experience
Reconsidering the life cycle of customer interaction.
Your Customers Are Everywhere
Beyond the comfy confines of your corporate Web site, people are talking -- and complaining.
The Tipping Point
Bringing Science to Sales
Existing CRM deployments can help with mastering the art of the deal.
Everything Is Social
The word is everywhere now: social networks, social frameworks, social platforms.
Pint of View
The Power of Habit
Green beer and parades will rule the day, and we shall rue it.
Re-shoring Contact Centers
A rise in customer dissatisfaction with offshore contact centers has many companies looking to relocate closer to home.
NetSuite's Sweet Ride Takes Another Turn
After what one analyst called a "painfully long" anticipation, the on-demand CRM vendor finally goes public
The next wave of on-demand computing may just be another trendy "2.0" label.
On The Scene: Retailers Dream Big
In the face of new challenges, design and creativity are seen as key factors
Market Focus: Automotive -- Detroit: Driven to Distraction
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
Required Reading: Your Employees Matter, Too
destinationCRM Dashboard: March 2008
Highlights from online news stories.
Quixtar's Quick Fix
An easy-to-use business intelligence project sparks innovative reporting without additional personnel.
Travelocity's New Traveling Companion
Chasing Down First-Call Resolution
A credit-card company reduces agent strain and finds answers faster with Enkata.
Governing Better Marketing
Varonis excels beyond Excel and into marketing automation.
Secret of My Success
Knowledge Network Gets Organized, 21st-Century Style
Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
Ravi Singh, manager of information technology, Knowledge Network | as told to Ryan Davis
Tech Solution: Master Data Management
Business Problem: Companies need to integrate disparate information.
Salesforce.com Announces Salesforce Inbox Calendar
Analytics Give Companies Important Competitive Advantages
Drive High-Velocity Selling Through Salesforce
YourMembership Releases SocialLink
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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