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CRM Magazine: March 2008
Magazine Features
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale.
 
Front Office
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
 
Reality Check
Reconsidering the life cycle of customer interaction.
 
Customer Centricity
Beyond the comfy confines of your corporate Web site, people are talking -- and complaining.
 
The Tipping Point
Existing CRM deployments can help with mastering the art of the deal.
 
Connect
The word is everywhere now: social networks, social frameworks, social platforms.
 
Pint of View
Green beer and parades will rule the day, and we shall rue it.
 
Insight
A rise in customer dissatisfaction with offshore contact centers has many companies looking to relocate closer to home.
After what one analyst called a "painfully long" anticipation, the on-demand CRM vendor finally goes public
The next wave of on-demand computing may just be another trendy "2.0" label.
In the face of new challenges, design and creativity are seen as key factors
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
Highlights from online news stories.
 
REAL ROI
An easy-to-use business intelligence project sparks innovative reporting without additional personnel.
A credit-card company reduces agent strain and finds answers faster with Enkata.
Varonis excels beyond Excel and into marketing automation.
 
Secret of My Success
Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
 
Re:Tooling
Business Problem: Companies need to integrate disparate information.
 

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