CRM Magazine: November 2007
Magazine Features
Predicting Profitability
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify -- and sell to -- their most profitable customers.
Checking the Pulse of the Contact Center
Contact center performance management provides a holistic view of agent performance; use that data to spur desirable behaviors that will help reps beat center and corporate goals.
Cast a Narrow Net
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Modern Times, Modern Methods
As business models become increasingly complex, more and more processes are shunted to automated systems. But the best examples never lose touch with the human element.
 
Front Office
The Age of Influence
The failure of many word-of-mouth marketing campaigns is largely due to their transparency.
 
Reality Check
Web 2.0 and the Digital Client
Handling the customers who represent the future of your business.
 
Customer Centricity
Contact Center Surveying Is Essential
The surveying market may be fragmented, but that doesn't diminish its importance.
 
The Tipping Point
The Year (and Decade) of the Tiger
Think you can translate your brand for the savvy Chinese shopper?
 
Pint of View
Things I Learned at Dreamforce '07
A few more takeaways from the fall's big event.
 
Insight
Have You Caught It?
Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
The Mother of Enterprise Information
A new way of thinking about data and information generated across all lines of business.
Market Focus: Technology -- The Simple Truth about Complex Manufacturing
Tech firms need CRM as much as any other company--and sometimes even more.
On the Scene: Gianforte Talks CRM
The industry rebel -- and founder and chief executive officer of RightNow Technologies -- sits down for a chat.
Required Reading: Protecting Your Brand at All Costs
Great branding doesn't come from gimmicks -- it derives from exceptional, innovative customer service.
 
REAL ROI
Primos Hunting Calls Snares Efficiency
Exact Software delivers a warehouse system dog that will hunt.
Nailing It Down
Rockler.com has improved its Web site's browser-to-buyer conversion rate by 30 percent.
Moving in on Mortgage Delinquencies
The mortgage division of a financial-services firm credits proactive communications with lowering its delinquency rate.
RDS Delivery Delivers on Service
Maximizer Enterprise helps optimize shipments and company trust.
 
Secret of My Success
Policing Better Data
A U.K. police department relies on Informatica to handcuff dirty data.
 
Re:Tooling
Tech Solution: Social Networking Tools
Business Problem: Inability to generate qualified contacts and leads within customer companies.
 

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