August 2007

CRM Magazine: August 2007

Magazine Features

Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship

by Carol Ellison

Making the Most of Marketing

Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.

by Jessica Sebor

The Voices of Reason

Speech technology experts reveal the value of analytics and the secrets of locating what your customers say about you.

by Stephanie Staton, Speech Technology magazine

Front Office

Automation Proves Its Value

Automation is beginning to prove its value--not only in cutting costs, but in driving revenue as well.

by David Myron

Reality Check

The Rise of the Digital Client

Catering to this new breed of always-on customer will require a new approach to CRM.

by Barton Goldenberg

Customer Centricity

The Decisions of Negotiation

Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?

by Jeff Thull

The Tipping Point

A Weak Connection

Ignoring customer needs is extremely shortsighted and expensive.

by Donna Fluss

Pint of View

Capital Ideas

Sometimes you can judge a book by its cover -- or a company by its name.

by Marshall Lager

Insight

The Age of WIT?

Indian consultancies are increasing their pursuit of their Western competitors, and are experiencing similar outsourcing issues.

by Colin Beasty

iPhone: Friend or Foe?

The June 29 release of Apple's new iPhone could be a marketer's dream come true.

by Jessica Tsai

Market Focus: Financial Services--Cashing In on Integration

Financial services companies must focus on shifting away from siloed processes across departments and channels.

by Coreen Bailor

Market Focus: Financial Services--Case Study

Barclaycard Business: Financing workforce management.

by Coreen Bailor

Required Reading: You Just Got Punk'd!

by Colin Beasty

destinationCRM Dashboard

The Pulse: How Would You Describe the Communication Between Your Marketing and Your Sales Departments?

REAL ROI

Publishing a Plan for Making the Grade

A $9 billion printing-solutions company turns to AchieveGlobal to develop a comprehensive agent-training program

by Coreen Bailor

Critical Care for Health Records

by Marshall Lager

Monitoring the Partners

NetSuite helps ViewSonic revamp its PRM capabilities for better insight and communication.

by Marshall Lager

Readily Readable

A marketing company slashes the time and effort it spends creating reports with the help of performance management software.

by Jean Thilmany

Secret of My Success

McAfee Automates Online Service

The software security giant turns to Citrix to leverage chat and remote assistance in the call center.

by Greg Sanders, director of global online services, McAfee | as told to Colin Beasty

Re:Tooling

Tech Solution: Internet Marketing Solutions

Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.

by Colin Beasty

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