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CRM Magazine: August 2007
Magazine Features
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
Speech technology experts reveal the value of analytics and the secrets of locating what your customers say about you.
 
Front Office
Automation is beginning to prove its value--not only in cutting costs, but in driving revenue as well.
 
Reality Check
Catering to this new breed of always-on customer will require a new approach to CRM.
 
Customer Centricity
Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?
 
The Tipping Point
Ignoring customer needs is extremely shortsighted and expensive.
 
Pint of View
Sometimes you can judge a book by its cover -- or a company by its name.
 
Insight
Indian consultancies are increasing their pursuit of their Western competitors, and are experiencing similar outsourcing issues.
The June 29 release of Apple's new iPhone could be a marketer's dream come true.
Financial services companies must focus on shifting away from siloed processes across departments and channels.
Barclaycard Business: Financing workforce management.
 
REAL ROI
A $9 billion printing-solutions company turns to AchieveGlobal to develop a comprehensive agent-training program
NetSuite helps ViewSonic revamp its PRM capabilities for better insight and communication.
A marketing company slashes the time and effort it spends creating reports with the help of performance management software.
 
Secret of My Success
The software security giant turns to Citrix to leverage chat and remote assistance in the call center.
 
Re:Tooling
Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.
 

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