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What is CRM?
How to Advertise
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
Making the Most of Marketing
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
The Voices of Reason
Speech technology experts reveal the value of analytics and the secrets of locating what your customers say about you.
Automation Proves Its Value
Automation is beginning to prove its value--not only in cutting costs, but in driving revenue as well.
The Rise of the Digital Client
Catering to this new breed of always-on customer will require a new approach to CRM.
The Decisions of Negotiation
Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?
The Tipping Point
A Weak Connection
Ignoring customer needs is extremely shortsighted and expensive.
Pint of View
judge a book by its cover -- or a company by its name.
The Age of WIT?
Indian consultancies are increasing their pursuit of their Western competitors, and are experiencing similar outsourcing issues.
iPhone: Friend or Foe?
The June 29 release of Apple's new iPhone could be a marketer's dream come true.
Market Focus: Financial Services--Cashing In on Integration
Financial services companies must focus on shifting away from siloed processes across departments and channels.
Market Focus: Financial Services--Case Study
Barclaycard Business: Financing workforce management.
Required Reading: You Just Got Punk'd!
The Pulse: How Would You Describe the Communication Between Your Marketing and Your Sales Departments?
Publishing a Plan for Making the Grade
A $9 billion printing-solutions company turns to AchieveGlobal to develop a comprehensive agent-training program
Critical Care for Health Records
Monitoring the Partners
NetSuite helps ViewSonic revamp its PRM capabilities for better insight and communication.
A marketing company slashes the time and effort it spends creating reports with the help of performance management software.
Secret of My Success
McAfee Automates Online Service
The software security giant turns to Citrix to leverage chat and remote assistance in the call center.
Greg Sanders, director of global online services, McAfee | as told to Colin Beasty
Tech Solution: Internet Marketing Solutions
Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.
Predictive Analytics in Action
Prepare for the Age of the Customer
Five Steps to Giving Marketers Data Ownership
Salesforce.com "Doubles Down" on Marketing
Gigya Revs Up B2C Data Management
Other Sites from
Database Trends and Applications
Faulkner Information Services
Streaming Media Producer
ITIResearch.com - A collection of market research and reports for executive management and business & IT professionals
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