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CRM Magazine: November 2006
Magazine Features
Generation Nation '06: This special issue presents an overview of population trends for consumer strategists that divides America into a nation of generations.
Members of Generation Y were the first to mature in a media-saturated, tech-savvy world--here's how to blow past the buzz and get the brand into their brains.
Generation X's consumer identity isn't easy to pin down, but a large aspect of successful selling to this crowd involves clarity, honesty, and open communication.
Companies see green in this graying generation's attitudes and outlook on life.
Consumers in their mid-60s and older are marketing's underserved age bracket, and campaigns usually miss the mark with this generation. Read on for tips on how to fix these efforts' misfires.
 
Front Office
There isn't much difference across generations when it comes to consumer loyalty.
 
Reality Check
Increasing sales performance demands that lead generation optimization be top of mind.
 
Customer Centricity
It's time for marketers to understand how social networking sites cater to every generation.
 
The Tipping Point
Retailers can leverage brand assets and CRM capabilities to build a winning media business.
 
Pint of View
Our plot to warp people's minds is working--here's proof.
 
Insight
Television marketing must realize a choice for its future: cope or fight.
The country's vast population and growing economy are just two of the reasons for the expected uptake.
Enterprises must walk up the new rungs of MDM and CDI solutions to remain competitive.
Complex gear requires business processes to match.
Companies are failing to identify it.
 
REAL ROI
Ardence centralizes a cable outlet with app streaming.
Unica helps to streamline campaigns and manage a burgeoning customer base for VTR GlobalCom in the land of poets.
Fluency Voice Technology helps a travel services company provide its customers with more communication choice.
The "idea of integration" becomes real for a company struggling with a virtually obsolete order management system.
Citrix's GoToWebinar rebuilds a home improvement firm's customer-training capabilities.
 
Re:Tooling
Business Problem: Poor email response times lead to increased numbers of phone calls to the contact center.
 

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