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What is CRM?
How to Advertise
Viral marketing: The buzz that builds brands fast (pass it on).
WFO suite vendors offer call centers increased ease of use, improved staffing, and lower business costs via new product packages
Hosted or Housed?
The decision to implement one or the other CRM-solution model is a complicated one--here, a rundown of significant financial aspects to consider.
Downtime Is Dead
When consumers' days are filled with all work and no play, it makes communicating with them even more difficult than usual.
Invest in CRM Beyond Applications
The right training--not more training--paves the road to success.
The On-Demand Mathematics of Enterprise Computing
Change in computing will not be limited to technology--it will influence business models for every company competing in the traditional software arena.
The Tipping Point
How Much Is Your Customers' Trust Worth?
The bottom line on the theft and privacy of CRM data.
Pint of View
Facing the fourth "R"--retail.
A Killer Replacement: Oracle Pulls the Plug On IBM
Oracle's announcement of its intent to acquire Siebel raised doubts about how long Siebel's OnDemand alliance with IBM would last.
Microsoft: Expecting a Live Baby
Has the software giant's on-demand application incubated for too long?
Shoppers and Buyers: Divide, and Conquer Both
Analytics tools and methods can boost sales-closure rates by concentrating sales efforts.
Market Focus: Financial Services--Stocking the Customer Experience
Firms must struggle with compliance, fraud, and market saturation, while keeping improved customer experience top of mind.
Required Reading: Service With a Smile?
magazine's Colin Beasty spoke with Richard Gallagher about his book, Great Customer Connections.
The Pulse: Is your company using or planning to use open source CRM?
The growing popularity of the Web site has marketers looking to blast off into the new social networking frontier. Will they crash in security and clutter issues?
Keep Customer Data On Pointe
A ballet company sends a dirty database "en arriere" with QAS.
Call-Routing Headaches Take a Powder
UCN helps a pharmacy benefit manager handle an expected uptick in call volume.
The Compleat Traveler
Active data warehousing trumps the traditional for Travelocity by supporting event-based decisions.
Site Meets Solution: A Modern Love Story
My Wedding Favors gets a major boost in convergence rates tying the knot with Kefta, a search-targeting solution provider.
Tech Solution: Guided-Selling Tools
Business Problem: A sales force is overwhelmed with the complexity of its company's products and service offerings.
Repsly Enhances Mobile CRM and Data Collection App
Chirpify Launches Reply Rewards
Yieldify Launches Predict and Convert
PowerReviews Launches Why Did You Buy
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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