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CRM Magazine: August 2006
Magazine Features
Nailing sales end-user buy-in has been a long-standing challenge for organizations that decide to implement a CRM system. Here, how to gain compliance and what to watch for.
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
Don't allow the customer information that lies in recorded calls to go unreported and unnoticed--incorporating speech analytics can help improve business areas enterprisewide.
 
Front Office
Many business professionals still need some convincing when it comes to using CRM technology.
 
Reality Check
ISM's yearly winners must meet five functionality benchmarks to make the grade.
 
Customer Centricity
Sending customer service queries to employees who are not trained in customer care is the wrong way to go.
 
The Tipping Point
Get more dollar value by paying less, going lean, and outsourcing more.
 
Pint of View
Sell me once, shame on you; sell me twice, shame on...you.
 
Insight
Highlights of a contact center capability model.
The marketing of energy drinks to four-year-olds cues questions of social responsibility.
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
Local and national governments are turning to CRM to satisfy the citizen-as-consumer.
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
The enterprise software company underscores its on-demand CRM capabilities while continuing with its enterprise services architecture approach
 
REAL ROI
Keeping lap-tops up and running is essential.
Callidus helps a financial force straighten out its transactions.
The Chrysler Group talks to site visitors through eStara during potential purchase opportunities.
Phoenix flies high with effective travel, hospitality, and convention business marketing.
 
Re:Tooling
Business Problem: Channel managers are struggling to exchange customer info with their partner network.
 

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