CRM Magazine: August 2006
Magazine Features
Try It, You'll Like It
Nailing sales end-user buy-in has been a long-standing challenge for organizations that decide to implement a CRM system. Here, how to gain compliance and what to watch for.
The Maturation of MRM
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
The Why Factor in Speech Analytics
Don't allow the customer information that lies in recorded calls to go unreported and unnoticed--incorporating speech analytics can help improve business areas enterprisewide.
 
Front Office
The Response You Don't Want
Many business professionals still need some convincing when it comes to using CRM technology.
 
Reality Check
A Real-Time CRM Software Capabilities Test
ISM's yearly winners must meet five functionality benchmarks to make the grade.
 
Customer Centricity
Culture and Skills: The Right Route
Sending customer service queries to employees who are not trained in customer care is the wrong way to go.
 
The Tipping Point
Marketing Investments: Three Tips for Increasing Operational Efficiency
Get more dollar value by paying less, going lean, and outsourcing more.
 
Pint of View
A Treatise Concerning the Flogging of Expired Equines
Sell me once, shame on you; sell me twice, shame on...you.
 
Insight
On the Scene: G-Force 2006--Model Maturity
Highlights of a contact center capability model.
Seeing Red Over Broken Wings
The marketing of energy drinks to four-year-olds cues questions of social responsibility.
Every Day I Stand the Queue
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
Market Focus: The Public Sector--Eye on the State
Local and national governments are turning to CRM to satisfy the citizen-as-consumer.
Statistically Speaking
Required Reading: CCOs and the Power Core
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
On the Scene: SAPPHIRE '06: SAP Continues Its Enterprise SOA Push
The enterprise software company underscores its on-demand CRM capabilities while continuing with its enterprise services architecture approach
The Pulse: How do guided selling tools improve your business?
 
REAL ROI
Selecting a Remote Relief
Keeping lap-tops up and running is essential.
Money Changes Everything
Callidus helps a financial force straighten out its transactions.
Clicking the Tires
The Chrysler Group talks to site visitors through eStara during potential purchase opportunities.
Conventional Wisdom
Phoenix flies high with effective travel, hospitality, and convention business marketing.
Secret of My Success: PRM Goes VARs(ity)
A software manufacturer finds that Siebel functionality fits.
 
Re:Tooling
Tech Solution: Partner Relationship Management Tools
Business Problem: Channel managers are struggling to exchange customer info with their partner network.
 

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