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What is CRM?
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Pointing to Profits
It takes a special breed of thinker--quick, tenacious--to be a successful salesperson, and the job has been getting harder. As products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
8 Email Marketing Tips
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
Barriers to CRM Success
Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
A Singular Slip
A recent bone-chilling story involving delayed cell phone messages has convinced me to stick with reliable landlines.
What Does CRM Really Do to Help Salespeople?
More than 70 percent of firms show positive results from using CRM systems.
The Tipping Point
Reaching the Next Level of Performance in Marketing
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
Pint of View
Cutting costs (and throats) by skipping CRM.
Social Responsibility: Are Companies Faking It?
In the wake of the Enron scandal, the message most people got was not to get caught.
Like a Circle in a Spiral
Making your IVR system as user friendly as possible will help increase customer loyalty and keep costs down.
Centering Operations on the Customer
Priorities are changing from cost cuts to service improvements.
Market Focus: Systems Integrators: VARs Vary in Customer Care
How CRM integrators aren't practicing what they preach.
Required Reading: Love Thy Customer
The Pulse: What is your company's biggest security concern?
What Are Your Marketers Worth?
Salaries and bonuses rebound in a seller's market.
A BBB Sees Bigger Business
The Houston-area BBB chose Dovarri for its cost-effective, time-sensitive implementation.
CRM Pitches a Help-Desk Tent
Blazing a better results trail for a camping company.
IBM and Call Design help St. George Bank reap the benefits of a speech-user interface.
Nextel Partners Reaches Out to Touch New Customers
Integration with PAR3 Communications lets the telecom turn off the autodialer.
Secret of My Success: Lights, Camera, Customers
TV and film lighting company Altman Lighting keys Exact Software to help produce a better customer experience.
Roger Pujol, assistant general manager at Altman Lighting, as told to Colin Beasty
ConversationDriver Integrates with CRM Systems
1010data Releases Consumer Insights Platform (CIP) 3.0
Oracle Launches B2B Audience Data Marketplace
Salesforce.com Announces Salesforce Inbox Calendar
Analytics Give Companies Important Competitive Advantages
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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