CRM Magazine: May 2006
Magazine Features
Pointing to Profits
It takes a special breed of thinker--quick, tenacious--to be a successful salesperson, and the job has been getting harder. As products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
8 Email Marketing Tips
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
Barriers to CRM Success
Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
 
Front Office
A Singular Slip
A recent bone-chilling story involving delayed cell phone messages has convinced me to stick with reliable landlines.
 
Reality Check
What Does CRM Really Do to Help Salespeople?
More than 70 percent of firms show positive results from using CRM systems.
 
The Tipping Point
Reaching the Next Level of Performance in Marketing
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
 
Pint of View
Enterprise!
Cutting costs (and throats) by skipping CRM.
 
Insight
Social Responsibility: Are Companies Faking It?
In the wake of the Enron scandal, the message most people got was not to get caught.
Like a Circle in a Spiral
Making your IVR system as user friendly as possible will help increase customer loyalty and keep costs down.
Centering Operations on the Customer
Priorities are changing from cost cuts to service improvements.
Market Focus: Systems Integrators: VARs Vary in Customer Care
How CRM integrators aren't practicing what they preach.
Required Reading: Love Thy Customer
The Pulse: What is your company's biggest security concern?
What Are Your Marketers Worth?
Salaries and bonuses rebound in a seller's market.
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REAL ROI
A BBB Sees Bigger Business
The Houston-area BBB chose Dovarri for its cost-effective, time-sensitive implementation.
CRM Pitches a Help-Desk Tent
Blazing a better results trail for a camping company.
Crediting Speech
IBM and Call Design help St. George Bank reap the benefits of a speech-user interface.
Nextel Partners Reaches Out to Touch New Customers
Integration with PAR3 Communications lets the telecom turn off the autodialer.
Secret of My Success: Lights, Camera, Customers
TV and film lighting company Altman Lighting keys Exact Software to help produce a better customer experience.
 

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